Mba in international Luxury brand management

Luxury Brands and Services
Management

• Luxury Product Marketing
• Luxury & Prestige Industry and Distribution
• Brands Management
• Luxury Customer Behaviour
• Packaging and Design Industry
• Sales Relations in the luxury business between the EU and Asia, Russia
• Sales Relations in the luxury business between EU and the USA

Interior Design

• Fundamentals of Design
• Basics of Interior Design
• History of Design - Ancient- 1830
• Residential Design
• History of Modern Design
• Environmental Design
• Office Design
• Interior Detailing
• Furniture Design
• Architectural Detailing
• Institutional Conception

Fashion Management

• Fashion Marketing & Merchandising
• History of Fashion
• Fashion Management
• Management for the single EU Market
• Personal Improvement
• Small Business Management
• Sociology of Mass Media & Events
• The International Fashion System
• Fashion sales management
• Case Studies : Armani - Versace - Bulgari - Ferragamo

Fashion Design and Style

• Fundamentals of Fashion
• Fashion Marketing
• Costume History
• Fashion Business & Retailing
• Luxury product Developpement
• Advertising and public relations
• Fashion Show Production
• Concept & Line Development
• Trade, Tariffs, & Resources
• Catalogue / Web Site

Innovation Management in the Luxury Industry

• Marketing & Policies
• nnovation Culture
• Risk Management
• Opportunities identification
• Innovative products
• Financing innovation
• Change and organization

Brands Communication

• Events Communication of Brands
• How to build a strong brand
• Co-Branding Management
• Internationalization of Brands
• Consumer Psycho-sociology
• Brands History
• Sponsoring
• Advertising